Which of the Following Would Constitute a Positioning Strategy Focusing

question 60

Multiple Choice

Which of the following would constitute a positioning strategy focusing on the competitor?

• A)BMW--"The Ultimate Driving Machine"
• B)Red Roof Inns--"Equal Value at a Lower Price"
• C)Oneida flatware--"Your Table Is Ready"
• D)Coca-Cola--"The Real Thing"
• E)Broilmaster grill--"The Most Durable Grill Known to Man"

---

Definitions:

Cash Flow Stream

A cash flow stream is a series of cash flows associated with an investment over a period of time.

Interest Rate

The amount charged, expressed as a percentage of principal, by a lender to a borrower for the use of assets.

Future Value

The value of an asset at a specific date in the future, calculated from its present value using the expected rate of return.

Compounded Semiannually

Interest calculation method where interest is added to the principal amount twice a year, leading to interest on interest in the second half.