Crossings Is the Name of a Book Club Designed to Appeal

question 32

Multiple Choice

Crossings is the name of a book club designed to appeal to conservative Christians.It sells inspirational fiction and nonfiction books that express moral values consistent with the views of these Christians.Crossings uses _____ segmentation.

• A)psychographic
• B)demographic
• C)behavioristic
• D)usage
• E)geographic

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Definitions:

Market Power

The ability of a company or entity to influence the price and output levels in a market.

Elasticity Of Demand

A measure of how much the quantity demanded of a good changes in response to a change in its price.

Mark-Up

A percentage added to the cost price to determine the selling price.

Elasticity Of Demand

This metric indicates the reaction of the quantity of a product demanded by consumers to shifts in its price, expressed as the ratio of the percentage change in demand to the percentage change in the product's price.