Which of the Following Describes a Limitation Associated with the Decentralized

question 71

Multiple Choice

Which of the following describes a limitation associated with the decentralized organizational structure for advertising?

• A)Brand managers are often overqualified and want too much input into advertising.
• B)Brand mangers are typically highly experienced in advertising and understand exactly what advertising can do for a brand.
• C)Brand managers do not devote enough attention to short-term planning and administrative tasks.
• D)Brand managers often end up competing for management attention,marketing budgets,and other resources.
• E)With their reliance on intuition,brand managers often jeopardize the creative activities of the advertising agency.

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Definitions:

Natural Use Environment

Refers to the typical setting or conditions in which a product is used by the consumer, affecting its performance and satisfaction level.

Nielsen Television Index Ranking

A measurement system developed by Nielsen Media Research that provides ratings and viewership data for television programs to help advertisers and networks evaluate audience engagement.

TV Households

The number of residential households within a market area that own at least one television set, used as a metric for broadcasting ratings.

Rating Point

A measurement in broadcasting and advertising that indicates the percentage of the potential audience reached by a particular piece of media content.