New York Telephone Uses _____ Segmentation to Segment Consumers in Terms

question 104

Multiple Choice

New York Telephone uses _____ segmentation to segment consumers in terms of how much leisure telephone calling they do.It advertises on "Nick at Night" and MTV when it wishes to target the group it calls "chatterboxes."

• A)behavioristic
• B)benefit
• C)demographic
• D)geographic
• E)VALS

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Definitions:

Elitist Approach

A perspective or strategy that prioritizes the interests and roles of a society's elite or most privileged members.

Mothers' Pensions

Early 20th-century public assistance programs designed to support single mothers and widows as a precursor to modern welfare.

Single Mothers

Refers to women who are raising children without the presence or support of a partner, facing unique social, financial, and emotional challenges.

Seventeenth Amendment

Progressive reform passed in 1913 that required U.S. senators to be elected directly by voters; previously, senators were chosen by state legislatures.