_____ Is a Preference for a Particular Brand That Results

question 14

Multiple Choice

_____ is a preference for a particular brand that results in its repeated purchase.

• A)A purchase intention
• B)Brand affectation
• C)Cognitive dissonance
• D)Brand loyalty
• E)A heuristic

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Definitions:

Progress Report

A report that outlines for a customer or a client the status of a project.

Memorandum

A written message used in business and government, typically for internal communication, to convey information or decisions.

Formal

Pertaining to or following established, traditional rules or principles, especially in a social or cultural setting.

Decoder

A device or program that translates encoded data into its original format; in communication, someone who interprets the message.