_____ Segmentation Is Most Closely Related to the 80-20 Rule

question 73

Multiple Choice

_____ segmentation is most closely related to the 80-20 rule, which states that 80 percent of a company's business comes from 20 percent of its customers.

• A)Geographic
• B)Behavioristic
• C)Demographic
• D)Psychographic
• E)Benefit

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Definitions:

James-Lange Theory

A theory suggesting that emotions occur as a result of physiological reactions to events.

Two-factor Theory

A psychological theory that posits that emotions are based on two factors: physiological arousal and cognitive labeling of that arousal.

Schachter-Singer Theory

A theory of emotion that states emotions are determined by physiological arousal and its interpretation, based on environmental cues.

Cannon-Bard Theory

A theory of emotion that proposes emotions and physiological responses occur simultaneously and independently.