Which of the Following Factors Probably Contributes the Most to the "Clutter

question 114

Multiple Choice

Which of the following factors probably contributes the most to the "clutter" problem in television advertising?

• A)the use of celebrities in ads
• B)the use of emotional appeals
• C)the trend toward shorter commercials
• D)the increase in zapping or channel changing via remote control
• E)all of the above

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