The Fact Some Consumers Want Pure Bottled Water While Some

question 10

Multiple Choice

The fact some consumers want pure bottled water while some want flavored bottle water and others want bottled water with added minerals provides an opportunity for _____ segmentation in the bottled water market.

• A)behavioristic
• B)benefit
• C)geographic
• D)psychographic
• E)demographic

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Definitions:

Electroencephalogram

A medical test that measures electrical activity in the brain using small, flat metal discs called electrodes attached to the scalp.

Electrical Energy

The form of energy resulting from the movement of charged particles, such as electrons, through a conductor.

Scalp

The skin covering the head, excluding the face, and the hair that grows on it.

Transcranial Magnetic Stimulation

A noninvasive procedure that uses magnetic fields to stimulate nerve cells in the brain to improve symptoms of depression.