Under a Centralized Organizational System,the Responsibility for Planning and Controlling

question 30

Multiple Choice

Under a centralized organizational system,the responsibility for planning and controlling the advertising and promotional function lies with the:

• A)brand manager.
• B)advertising manager.
• C)product manager.
• D)in-house agency.
• E)vice president of marketing.

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Definitions:

Creek

Refers to a Native American people originally from the southeastern United States, also known as the Muscogee, or to a small flowing natural freshwater stream.

West African

Pertaining to the western region of the African continent, known for its diverse cultures, languages, and historical significance in the transatlantic slave trade.

Atlantic

Refers to the Atlantic Ocean, the second-largest of the world's oceans, lying between the Americas to the west and Europe and Africa to the east.

Pacifists

Individuals who believe in the avoidance of war or violence as a means of settling disputes and advocate for peaceful solutions.