The First Step in the Development of the Positioning Platform

question 44

Multiple Choice

The first step in the development of the positioning platform is to:

• A)identify competitors
• B)analyze consumers' preferences
• C)determine competitors' positions
• D)make the positioning decision
• E)implement market segmentation

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Definitions:

Follicle

(1) A simple, dry, dehiscent fruit that develops from a single carpel and splits open at maturity along one suture to liberate the seeds. (2) A small sac of cells in the mammalian ovary that contains a maturing egg. (3) The pocket in the skin from which a hair grows.

Human Papillomavirus

A group of viruses that can cause warts on the skin or mucous membranes, with some types leading to cancers such as cervical cancer.

Genital Herpes

A sexually transmitted infection (STI) caused by the herpes simplex virus (HSV), characterized by painful sores or blisters on the genital area.

Amnion

In terrestrial vertebrates, an extraembryonic membrane that forms a fluid-filled sac for the protection of the developing embryo.