An Ad for Aricept,a Prescription-Only Drug for Patients in the Early

question 46

Multiple Choice

An ad for Aricept,a prescription-only drug for patients in the early stages of Alzheimer's disease,was published in a Better Homes & Gardens magazine.Since the ad encouraged consumers to ask their doctors about this drug and whether it would help them or someone they knew,the drug company that placed the ad is using:

• A)trade advertising
• B)a promotional pull strategy
• C)a harvesting strategy
• D)a consumer promotion
• E)a promotional push strategy

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Definitions:

Frequency Distribution

A summary of how often each different value occurs in a dataset, typically represented in a table or graph.

Pie Graph

A type of graph in which a circle is divided into sectors that each represent a proportion of the whole.

Frequency Distribution

A statistical tool showing how the numbers are distributed across various values in a dataset.

Sample

A subset of a larger population selected for measurement, observation, or questioning to provide statistical information about the whole.