The _____ Is Responsible for Understanding the Advertiser's Marketing and Promotional

question 15

Multiple Choice

The _____ is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel.

• A)account executive
• B)database manager
• C)media specialist
• D)copywriter
• E)traffic coordinator

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Definitions:

Service Business

A type of business that provides intangible products or services to customers, rather than physical goods.

Credit Memo

A paper provided by the seller to the buyer, which decreases the total the buyer needs to pay to the seller based on the conditions of a prior bill.

Discount Period

The discount period is the timeframe during which a payment can be made with a discount for early settlement in terms of credit sales.

Merchandise Sold

The total cost of all products sold by a company during a specific period.