Google's Ability to Track Purchases Made Directly Through Internet Advertising

question 64

Multiple Choice

Google's ability to track purchases made directly through Internet advertising fulfills marketers' dream of:

• A)integrating online advertising into the manufacturing strategy
• B)efficient supply-chain communication
• C)replacing internal analysis with external analysis
• D)mastering the marketing mix
• E)paying for the advertising that works See opening vignette.

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Definitions:

Telecom Services

Services provided by companies that enable communication over distances via telephone, internet, cable, and broadcasting.

Money Center Banks

Large financial institutions that offer a wide range of financial services and are typically located in major economic centers.

ROE

Short for Return on Equity, a measure of a corporation's profitability that reveals how much profit a company generates with the money shareholders have invested.

Money Center Banks

Large financial institutions that offer a wide range of financial services, located in major financial centers and dealing with high volumes of currency transactions.