When Coca-Cola Only Had One Product in Its Line and Was

question 5

Multiple Choice

When Coca-Cola only had one product in its line and was targeting everyone,the company was employing:

• A)concentrated marketing
• B)undifferentiated marketing
• C)market atomization
• D)niche marketing
• E)benefit segmentation

---

Definitions:

Market Supply Curve

A graphical representation that shows the relationship between the price of a good and the total output that producers are willing and able to sell at that price.

Acceptable Prices

Prices that consumers feel are fair for products or services, and are willing to pay.

Total Revenues

The overall amount of money received by a firm from sales of its products or services, before any costs are deducted.

Equilibrium Point

The condition in a market where the supply of goods matches demand, leading to a stable price and quantity for the good or service.