Which of the Following Statements About Marketing Is True

question 82

Multiple Choice

Which of the following statements about marketing is true?

• A)Most marketers are seeking a one-time exchange or transaction with their customers.
• B)The focus of production-driven companies is on developing and sustaining relationships with their customers.
• C)It is often more cost effective to use marketing to retain customers than to acquire new ones.
• D)Marketing does not play an important role in developing and sustaining relationships with customers.
• E)By definition,a marketing transaction involves the exchange of money.

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Definitions:

Interrater Reliability

A measure of consistency among multiple raters or observers in their assessments or measurements.

Internal Consistency Reliability

A measure of the extent to which all parts or items of a survey or test contribute equally to the overall score, often assessed with Cronbach's alpha.

Parallel Forms Reliability

A measure of reliability used to assess the consistency of the results of two tests constructed in the same way from the same content domain.

Test-Retest Reliability

The consistency of measurements or scores when the same test is administered to the same participants under the same conditions at different times.