Which of the Following Statements Describes a Reason Why Marketers

question 81

Multiple Choice

Which of the following statements describes a reason why marketers are adopting the concept of integrated marketing communications?

• A)There is a shift in marketplace power from retailers to manufacturers.
• B)Escalating price competition in many markets has forced marketers to spend more of their promotional budget on price promotions rather than media advertising.
• C)Privacy issues are causing many marketers to abandon database marketing.
• D)Companies are paying their advertising agencies using a fixed salary as opposed to incentive plans.
• E)All of the above are reasons why marketers are adopting the concept of integrated marketing communications.

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Definitions:

Psychophysiology

The branch of psychology that studies the relationship between physiological processes and behavior.

Stress Response

The physical, mental, and emotional reactions or adjustments made as a response to perceived threats or challenges.

Type B Behavior

A behavior pattern characterized by a lower level of stress, patience, and a more relaxed, easy-going manner in contrast to Type A behavior.

Competitive

Characterized by or involving competition; striving to gain or win something by defeating or establishing superiority over others.