Arm & Hammer UltraMax Deodorant Contains Time-Released Baking Soda and Provides

question 107

Multiple Choice

Arm & Hammer UltraMax deodorant contains time-released baking soda and provides "extra muscle for the game of life." Ads for the product featured a baseball star saying "When your day goes into extra innings, you need a deodorant with extra muscle," appeared in television and print ads. At the same time, Arm & Hammer ran sweepstakes in which people could enter to win a chance to meet the baseball star plus other great prizes. To enter sweepstakes customers had to fill out a $1-off coupon for deodorant or visit the website ahultramax.com (https://www.armandhammer.com/en/personal-care) . This is an example of:

• A)the marketing mix
• B)exchange
• C)integrated marketing communications
• D)the 4As
• E)relationship marketing

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Definitions:

Control Process

A systematic effort to set performance standards, measure actual performance, and take corrective action as necessary.

Establish Objectives

The act of identifying and setting specific goals or targets that an organization or individual aims to achieve.

Standards Of Performance

Benchmarks or metrics used to measure and evaluate the effectiveness, quality, or efficiency of an individual's or organization's output.

Measuring Actual Performance

Measuring actual performance involves the process of gathering, analyzing, and interpreting data regarding an individual's or organization's achievements and progress towards goals.