Why Are Marketers Decreasing Their Usage of Advertising in Mass

question 49

Multiple Choice

Why are marketers decreasing their usage of advertising in mass media to reach their target market and increasing their use of integrated marketing communications?

• A)The mass market has become fragmented.
• B)The explosion of new technologies has given consumers greater control over the communication process.
• C)The use of the Internet and electronic commerce is growing.
• D)New global markets are emerging.
• E)All of the above explain the increasing reliance on integrated marketing communications.

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Definitions:

Damaged Van

A van that has suffered physical harm or injury, impacting its value and functionality.

Repair

The process of restoring equipment, machinery, or property to its previous condition to ensure functionality.

Joint Product

Products that are generated simultaneously in the same process and cannot be distinguished until a certain point in production.

Scrap Price

The amount of money that can be received for materials or products that are considered waste or unusable in their primary form.