With Changes in Technology,many Markets Are Becoming Increasingly Fragmented

question 33

Multiple Choice

With changes in technology,many markets are becoming increasingly fragmented.In response,marketers are moving away from mass marketing and engaging in:

• A)mass media communication
• B)mass customization
• C)micromarketing
• D)interactive marketing
• E)relationship management See IMC Perspective 1-1.

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Definitions:

Service Life

Service life is the expected period during which an asset remains useful and operational for its intended purpose.

Machinery

Refers to machines, equipment, and devices that perform various tasks on a larger scale or operate in a system designed for a specific application.

Bad Debt Reserve

Also known as the allowance for doubtful accounts, it represents funds set aside to account for projected losses from unpaid customer debts.

Receivables Collected

Receivables collected refer to the process of gathering or receiving payments from customers or clients against the credit sales or services provided earlier.