If a Company Wanted to Reach a Large Consumer Audience

question 34

Multiple Choice

If a company wanted to reach a large consumer audience and create a symbolic image or appeal for a new brand,which promotional mix element would probably be used?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity
• E)public relations

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Definitions:

Manufacturing Overhead

All indirect costs associated with manufacturing, excluding direct materials and direct labor, such as utilities, depreciation, and maintenance of factory equipment.

Predetermined Overhead Rate

An estimated rate used to allocate manufacturing overhead costs to products or services.

Manufacturing Cost

All expenses directly related to the production of goods, including raw materials, labor, and factory overhead.

Machine-Hours

A measure of production time, indicating the total hours that machines are operating in the manufacturing process.