Marketers Use Advertising To

question 78

Multiple Choice

Marketers use advertising to:

• A)create brand image
• B)strike a responsive chord with consumers when differentiation using other elements of the marketing mix is difficult
• C)create symbolic appeals for a company or brand
• D)take advantage of the fact that advertising is a very cost-effective method of reaching a large audience
• E)do all of the above

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Definitions:

Pricing Objective

The financial and marketing goals a company aims to achieve through its pricing strategies.

Profit Goal

A profit goal is a target set by a business for the net income it aims to achieve within a specific period, often driving strategy and decision-making.

Achieving A Target Return

In finance and business, achieving a target return refers to the goal of obtaining a specific level of profit or return on investment over a given period.

Pricing Strategy

Pricing Strategy encompasses the methods and logic a company uses to set prices for its products or services, influencing demand, profitability, and market positioning.