The Ad for the Bose Wave Radio/CD Player in Newsweek

question 43

Multiple Choice

The ad for the Bose Wave radio/CD player in Newsweek magazine has a coupon that you could use to order the radio/CD player,a toll-free number you could call to place an order,and a Web site for placing orders.This ad is an example of _____ advertising.

• A)direct-response
• B)primary-demand
• C)business-to-business
• D)trade
• E)secondary demand

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Definitions:

Less-Developed Countries

Nations with a lower standard of living, underdeveloped industrial base, and low Human Development Index (HDI) relative to other countries.

Neo-Mercantilist

A modern economic policy that embraces government intervention to increase exports, discourage imports, and accumulate foreign currency reserves, inspired by mercantilism.

Protectionist Actions

Actions taken by a country to protect domestic industry

Trade Surplus

The result when a country engaged in trade exports more than it imports, also called positive trade balance.