The Second Stage of the IMC Planning Process Is The

question 42

Multiple Choice

The second stage of the IMC planning process is the:

• A)mission statement
• B)development of marketing job descriptions
• C)promotional analysis
• D)advertising plan
• E)marketing plan

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Definitions:

Sales Tax Rate

The percentage of tax charged on the sale of goods and services, which is collected by merchants and passed on to the government.

Total Receipts

The aggregate amount of cash or cash-equivalents received by a company during a given period.

Sales Tax Rate

The percentage of sales price that is added to the sale of goods and services, to be collected by the seller and passed on to the government.

Total Receipts

The total amount of money received by a company during a particular period from all sources.