According to the Text,why Are Marketers Decreasing Their Usage of Advertising

question 29

Multiple Choice

According to the text,why are marketers decreasing their usage of advertising in mass media to reach their target market and increasing their use of integrated marketing communications?

• A)The number of new products being introduced annually is growing.
• B)Advertising agencies find it easier to develop effective integrated marketing communications than to use mass media advertising.
• C)The product life cycle is becoming shorter.
• D)The use of the Internet and electronic commerce is growing.
• E)All of the above explain the increasing reliance on integrated marketing communications.

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Definitions:

University Of Toronto

A prestigious public research university located in Toronto, Ontario, Canada, known for its significant contributions to education and research.

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Grade Point Averages, a measure of a student's academic achievement at a college or university, calculated by averaging the grades of all their courses.

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Friedman Test

An analysis technique free from parameter-based assumptions, aimed at discovering discrepancies in treatment effects across a range of experiments.