If a Company Wanted to Reach a Large Consumer Audience

question 34

Multiple Choice

If a company wanted to reach a large consumer audience and create a symbolic image or appeal for a new brand,which promotional mix element would probably be used?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity
• E)public relations

---

Definitions:

Reinforcement

Any event that follows a response and strengthens or increases the probability that the response will be repeated.

Geopolitical Position

The strategic importance of a country or region as influenced by its geographic location and political factors in relation to other spaces.

Economic Development

The process by which a nation improves the economic, political, and social well-being of its people.

State Policy

Formal guidelines or courses of action adopted by a government to address public issues and achieve desired outcomes.