The Ad for the Bose Wave Radio/CD Player in Newsweek

question 43

Multiple Choice

The ad for the Bose Wave radio/CD player in Newsweek magazine has a coupon that you could use to order the radio/CD player,a toll-free number you could call to place an order,and a Web site for placing orders.This ad is an example of _____ advertising.

• A)direct-response
• B)primary-demand
• C)business-to-business
• D)trade
• E)secondary demand

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Definitions:

Labor Supply Curve

Represents the relationship between the quantity of labor supplied and the wage rate in a given period.

Marginal Cost

An adjustment in the total expenses resulting from producing one additional unit.

Weekly Wage

The amount of compensation a worker receives at the end of each week for their labor.

University

An institution of higher education and research, which grants academic degrees in various disciplines.