Sales Promotions Targeted to the Ultimate Users of a Product

question 97

Multiple Choice

Sales promotions targeted to the ultimate users of a product such as sampling,coupons,contests,or sweepstakes are known as:

• A)consumer-oriented sales promotion
• B)trade-oriented sales promotion
• C)direct marketing incentives
• D)public relations
• E)strategic promotions

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Definitions:

Event

An occurrence or happening, often significant in nature.

Infants

Infants are young children, typically under one year of age, who are in the earliest stage of their lives, characterized by rapid physical and cognitive development.

Surprised

The feeling experienced when something unexpected, astonishing, or remarkable happens.

Egocentric

The inability to differentiate between one's own perspective and someone else's perspective, common in early childhood development.