Florafax Wire Service Allows a Consumer in Alaska to Go

question 47

Multiple Choice

Florafax Wire Service allows a consumer in Alaska to go to his or her local florist and order roses to be sent to a friend in Maine. The Alaskan florist uses Florafax to order the roses from a florist in Maine who will arrange and deliver them. An ad for Florafax in a trade journal for florists offers retail florists a $4 rebate when they send 20 orders and an additional $.75 per order when they use florafax.net online sending. In its ad, Florafax is using:

• A)a consumer-oriented sales promotion
• B)a trade-oriented sales promotion
• C)a functional inducement
• D)telemarketing
• E)integrated promotions

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Definitions:

Presumptive Death

Presumptive death refers to the legal declaration of an individual's death in the absence of a body or direct evidence of death, often after a prolonged disappearance.

Brain Death

A medical condition defined as the complete and irreversible loss of brain function, including in the brainstem.

Electrical Brain Waves

Electrical patterns in the brain that are detectable with an EEG and are indicative of different states of consciousness.

Cessation

The act of stopping or ending something, such as a habit, action, or process.