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Identification -Michelangelo Buonarroti

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Identification
-Michelangelo Buonarroti

Explain the impact of group size, unanimity, and expertise on individual behavior.
Understand the role of cultural pressures in shaping consumer behavior.
Grasp the significance of social comparison in consumer self-evaluation and decision-making.
Appreciate the effect of social cognition phenomena like the frequency illusion on consumer preferences.

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