How Did the Use of Focus Groups to Gather Information

question 54

Multiple Choice

How did the use of focus groups to gather information on public opinion affect the Clinton campaign in 1996?

• A)The campaign appealed more to the left to win the support of environmental groups.
• B)The campaign became more conservative to appeal to moderate voters.
• C)The campaign decided that it needed to solidify its Democratic base.
• D)The campaign hired James Carville in an attempt to win the Southern vote.
• E)The campaign used more straw polls to gauge public opinion.

---

Definitions:

Persuasive Arguments

Statements or reasons made to convince or influence someone's opinions or decisions.

Emotional Connection

A bond formed between individuals based on shared feelings, empathy, or emotional experiences that enhances relational depth and understanding.

Resisting Compromise

The act of holding firm to one's principles or position without yielding or agreeing to an alternative course of action.

Conversational Approach

A communication style that is informal, engaging, and seeks to establish a connection through dialogue.