Maria and Becka Are Assigned a Class Presentation Where They

question 196

Essay

Maria and Becka are assigned a class presentation where they must try and persuade their classmates to buy one of two cars. Maria is trying to sell her car through the central route of persuasion, while Becka is restricted to utilizing the peripheral route of persuasion. Compare how they might construct their respective presentations.

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Definitions:

Variable Manufacturing Cost

A cost that varies with the level of output production which includes direct materials, direct labor, and variable manufacturing overhead.

Fixed Costs

Costs that remain constant in total regardless of changes in the level of production or sales volume.

Overhead Allocation

The process of distributing indirect costs to products, services, or departments based on relevant allocation bases.

Cost-Based Pricing

A strategy for setting prices where a specific additional amount is added to the product's unit cost to determine the sale price.