Muzafer Sherif's Robber's Cave Experiment with Boys at a Summer

question 1

Multiple Choice

Muzafer Sherif's Robber's Cave experiment with boys at a summer camp showed that ____.

• A) cooperative contact can be fostered in situations where groups share superordinate goals
• B) prejudice is very difficult to create when people feel comfortable within their in-groups
• C) once prejudice and conflict are created, it is nearly impossible to eliminate it
• D) the best way to reduce conflict between two groups is to place them together in the same context and let them work it out

---

Definitions:

Competition Intensity

The extent of rivalry among firms within a market, often influencing pricing, product development, and marketing strategies.

Segment

A distinct group of consumers within a broader market, identified by shared characteristics or needs, targeted by businesses.

Marketers

Professionals involved in creating and promoting products or services to meet consumer needs and generate profit for companies.

Heavy Users

Consumers who purchase and use products or services far more frequently than the average customer, often contributing disproportionately to sales and profits.