Why Is Ubiquitous Marketing Concept Considered to Be Dangerous

question 96

Multiple Choice

Why is ubiquitous marketing concept considered to be dangerous?

• A)It has a negative impact on the performance of marketing department.
• B)It would result in increased costs for the company.
• C)It would reduce the importance of a distinct marketing department.
• D)People from other departments may refrain from marketing efforts.

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Definitions:

J. Stacy Adams

A psychologist known for developing the Equity Theory of motivation that explains how individuals perceive fairness in distribution of resources.

Motivating State

A psychological condition or environment that encourages individuals to act in a particular way or pursue a specific goal.

Equity Theory

A theory in social psychology that explains how individuals perceive the fairness of their input-to-output ratios in comparison to others, affecting their motivation and satisfaction.

Feelings of Inequity

Feelings of inequity occur when individuals perceive that they are not being treated fairly in comparison to others, which can affect motivation and satisfaction.