Which of the Following Variables Used for Industrial Marketing Segmentation

question 65

Multiple Choice

Which of the following variables used for industrial marketing segmentation includes the customer's delivery speed needs,order size needs,and particular uses of the product?

• A)demographics
• B)operating variables
• C)purchasing approaches
• D)situational factors

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Definitions:

Future Profitability

Future profitability refers to an entity's potential to generate earnings over upcoming periods, indicating its financial prospects.

Horizontal Analysis

A financial analysis technique that compares historical financial information over a series of periods to identify trends and growth patterns.

Horizontal Analysis

Also known as trend analysis, it compares financial statements line items over several periods to identify changes and trends.