The Danger Associated with Remaining Customer-Led Is That

question 95

Multiple Choice

The danger associated with remaining customer-led is that:

• A)businesses may ignore unexploited opportunities.
• B)customer benefits may not be considered always.
• C)businesses might ignore core competencies when serving customers.
• D)the marketing programs would turn out to be outbound.

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Definitions:

Discounted Payback

The period of time it takes for an investment’s cash flows, discounted at a particular rate, to cover its initial cost.

Discounted Payback Rule

A capital budgeting technique that determines the amount of time required for discounted cash flows from a project to repay the initial investment.

Pre-Specified Period

A defined time frame agreed upon or determined before the start of a certain process or event.

Discounted Payback Period

The time it takes to break even from an investment based on the present value of its cash flows.