Examlex
The overall purpose of the marketing plan is to enable the marketing manager to stay in touch with the three key parts of the business environment crucial to his or her success: customers,competitors,and factors outside the control of both customers and competitors.
Lateral Communications
Communication that occurs between individuals or groups at the same level within an organization, not following the vertical, hierarchical structure.
Innovation
The process of creating new ideas, products, or methods, which bring improvement over existing ones.
Critical Innovation Roles
Critical innovation roles refer to key positions and responsibilities within an organization that are essential for driving and managing innovation processes and outcomes.
Project Managers
Coordinate complex projects with task deadlines and people with many areas of expertise.
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