The Overall Purpose of the Marketing Plan Is to Enable

question 64

True/False

The overall purpose of the marketing plan is to enable the marketing manager to stay in touch with the three key parts of the business environment crucial to his or her success: customers,competitors,and factors outside the control of both customers and competitors.

Recognize the different types of spaces in interpersonal communication.

Understand the importance of team diversity and mutual accountability in achieving team objectives.

Understand the role and impact of employee stock ownership plans (ESOPs) and stock options.

Identify upward communication channels and their relevance in an organizational setting.

---

Definitions:

Lateral Communications

Communication that occurs between individuals or groups at the same level within an organization, not following the vertical, hierarchical structure.

Innovation

The process of creating new ideas, products, or methods, which bring improvement over existing ones.

Critical Innovation Roles

Critical innovation roles refer to key positions and responsibilities within an organization that are essential for driving and managing innovation processes and outcomes.

Project Managers

Coordinate complex projects with task deadlines and people with many areas of expertise.