The Overall Purpose of the Marketing Plan Is to Enable

question 64

True/False

The overall purpose of the marketing plan is to enable the marketing manager to stay in touch with the three key parts of the business environment crucial to his or her success: customers,competitors,and factors outside the control of both customers and competitors.

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Definitions:

First-time Business Owners

Individuals who are starting and owning a business for the first time, often facing unique challenges and learning experiences.

Initial Sales

The first sales activity that occurs when a product or service is introduced to the market.

Operations

The day-to-day activities involved in running a business and producing goods or services efficiently.

Small Business Administration

A U.S. government agency that provides support to entrepreneurs and small businesses in the form of loans, loan guarantees, counseling, and other resources.