A Kind of Syndicated Data Links Together Census Data and Purchasing

question 25

Multiple Choice

A kind of syndicated data links together census data and purchasing data to form ________ segments.An example of this is Nielsen's PRIZM NE system.

• A)psychographic-like
• B)geographic-like
• C)demographic-like
• D)behavioral-like

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Definitions:

Classical Conditioning

A learning procedure where two stimuli are constantly paired; initially, the second stimulus elicits a response which eventually is elicited by the first stimulus alone.

Vicarious Reinforcement

A process in behavioral psychology where individuals learn through the consequences of actions observed in others, rather than through direct experience.

Shaping

A method of operant conditioning by which successive approximations towards a desired behavior are reinforced.

Operant Conditioning

A learning technique that uses incentives and penalties to influence behavior, thereby affecting the probability of its recurrence.