Most Likely,marketing Managers Would Like to Be First in the Market

question 93

Multiple Choice

Most likely,marketing managers would like to be first in the market because:

• A)it keeps out competition.
• B)the first mover establishes awareness of its product as the prototype.
• C)it leads to cost reduction over the product life cycle.
• D)it leads to quality improvements over the product life cycle.

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Definitions:

Recognition

The cognitive process of identifying and acknowledging the familiarity of an object, concept, or piece of information from previous encounters.

Recall

The act of retrieving information or memories from one's past, a cognitive process within the broader memory system.

Distinctive

Characterized by qualities that set something or someone apart from others.

Discrete

Referring to distinct, separate, or non-continuous values or entities.