The Maximum Sales of a Product Category Reasonably Attainable Under

question 14

Multiple Choice

The maximum sales of a product category reasonably attainable under a given set of conditions within a specified period of time is known as:

• A)market potential.
• B)market forecast.
• C)sales forecast.
• D)market attractiveness.

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Definitions:

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response when the reinforcement is no longer offered.

Semantic Memory

A type of long-term memory involving the capacity to recall words, concepts, or numbers, which is necessary for the use and understanding of language.

Dictionary

A reference book or online resource containing words in alphabetical order, along with information about their meanings, pronunciations, and usage.

Memory System

The structures and processes involved in the storage and retrieval of information in the brain.