Which of the Following Is One of the Three Steps

question 3

Multiple Choice

Which of the following is one of the three steps in the general approach for estimating market potential?

• A)Determine the improvements needed in the existing product.
• B)Determine the marketing budget allocated to the product category being evaluated.
• C)Estimate the potential purchasing or usage rates.
• D)Determine the profitability of the product category being evaluated.