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Discuss Briefly Global Considerations in Market Research

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Discuss briefly global considerations in market research.


Definitions:

Organizational Values

The fundamental beliefs and principles that guide an organization’s actions and decisions, reflecting its culture and priorities.

Leadership

The process of influencing and guiding others towards the achievement of shared goals, often involving aspects like vision, motivation, and the fostering of a supportive environment.

Followership Characteristics

Traits or behaviors displayed by individuals when they are in a role of supporting or following a leader, including loyalty, commitment, and the ability to execute directions.

Alignment Model

A framework used in strategic management to ensure that an organization's strategies, capabilities, and resources are in sync with its goals and environment.

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