In a Customer Analysis,understanding How to Expand the Market and Achieve

question 37

Multiple Choice

In a customer analysis,understanding how to expand the market and achieve sales closer to market potential is most likely to be achieved by analyzing:

• A)competitors' customers.
• B)former customers.
• C)people who have never purchased the product.
• D)current customers.

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Definitions:

Implementation Phase

The stage in a project or strategy where plans are put into action and executed to achieve the intended objectives.

R and D

Research and Development, a business or government activity that involves the investment of resources in gaining new knowledge and creating new products or processes.

Implementation Phase

The stage in a project, plan, or strategy where plans are put into action or executed.

Marketing Program

A comprehensive plan that outlines the advertising, sales, and marketing efforts for a particular period to achieve specific business goals.