Treating Each Customer Separately and Giving the Perception That He

question 31

Multiple Choice

Treating each customer separately and giving the perception that he or she is being treated as a unique segment by sending individualized communications is known as:

• A)positioning.
• B)mass marketing.
• C)one-on-one marketing.
• D)selective marketing.

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Definitions:

Too Broad

A term used to describe a topic, question, or subject that encompasses too wide a scope or range to be effectively addressed in a single discussion, study, or analysis.

Too Narrow

A criticism often directed at definitions or concepts suggesting they are overly restrictive and exclude relevant elements or aspects.

Counterexample

A specific instance that proves a definition wrong.

Atheist

An individual who does not believe in the existence of a god or gods.