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Which of the following is the first step in the customer behavior model?
Profit-seeking Companies
Firms whose primary goal is to generate earnings above their costs.
Delegation
Managerial process of assigning work to employees.
Organizational Objectives
The specific and measurable goals a company aims to achieve in order to fulfill its mission and vision.
Other Resources
Assets other than financial that can be used by a company to achieve its goals, such as human capital, technology, and intellectual property.
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