Which of the Following Statements About the Market Segmentation Approach

question 85

Multiple Choice

Which of the following statements about the market segmentation approach is correct?

• A)This approach would imply the production of standardized products.
• B)With this approach,less money is wasted on customers who have low probability of buying the product.
• C)It is the act of choosing which segment or segments to pursue actively.
• D)With this approach,none of the segments would necessarily be satisfied because the typical consumer in each would not feel that the product was right for him or her.

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Definitions:

Account Titles & Descriptions

Names and explanations assigned to individual accounts in the financial statements, reflecting the nature and type of transaction.

Balance

A balance in financial terms refers to the amount of money or value remaining in an account, or the equality between the sum of debits and credits in an accounting record.

Accounts Receivable

Funds that customers owe a company for goods or services that have already been delivered or utilized, but payment has not yet been received.

Fees Earned

Income earned by a company for services provided to clients, usually recorded as revenue in the income statement.