Examlex
In technology-based markets,the marketing manager must understand who the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures.According to Everett Rogers,which of the following types of customers will be the first to buy the product?
Behavioral
Pertaining to the actions or reactions of an organism, often in relation to its environment, which can be observed and measured from the outside.
Cognitive
Relating to mental processes such as perception, memory, thought, and problem-solving.
Biological Foundations
The underlying biological processes and structures that influence human behavior, thought, and emotion.
Hawthorne Effect
The alteration of behavior by the subjects of a study due to their awareness of being observed.
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