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While evaluating options in a consideration set,the marketing manager must determine the set of attributes customers use in making purchase decisions.Which of the following methods is not recommended because of the bias introduced?
Leadership
A process by which an individual influences others to achieve a common goal.
Gender Demographics
Statistical analysis and distribution of populations based on gender, often used in sociological research, marketing, and policy development.
Leadership
The act of guiding or influencing people towards the achievement of a goal.
Leadership Effectiveness
The degree to which a leader is able to inspire, motivate, and enable individuals or teams to contribute towards the achievement of organizational goals.
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