________ Is the Concept That a Customer Will Adopt an Innovation

question 77

Multiple Choice

________ is the concept that a customer will adopt an innovation only if he or she considers it to be an improvement over the current product being used to satisfy the same need.

• A)Observability
• B)Planned obsolesence
• C)Relative advantage
• D)Need recognition

---

Definitions:

Ramifications

The consequences or outcomes that result from a particular action or event, often complex or unexpected.

Technical Errors

Mistakes or problems that occur in the process of executing a technical task or operation, often related to machinery, computers, or specific techniques.

Psychological Obstacles

Internal barriers or mental hindrances that impede a person's ability to achieve goals or make beneficial decisions.

Study Limitations

Refers to the potential weaknesses or constraints within a research study that may affect the validity, reliability, or generalizability of the findings.