In Technology-Based Markets,the Marketing Manager Must Understand Who the Different

question 76

Multiple Choice

In technology-based markets,the marketing manager must understand who the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures.According to Everett Rogers,which of the following types of customers will be the first to buy the product?

• A)early adopters
• B)early majority
• C)innovators
• D)laggards

---

Definitions:

Diaphoresis

Excessive sweating, often a symptom of an underlying medical condition or physical exertion.

Etiology

The study of the causes or origins of diseases or conditions; understanding the factors leading to a particular health outcome.

Disease

A condition that disrupts the normal function of the body or mind, often characterized by specific signs and symptoms.

Syndrome

A group of symptoms that consistently occur together or a condition characterized by a set of associated symptoms.