Examlex
List and briefly describe the three major categories of segmentation variables.
Social Enterprise
Businesses that operate with the primary objective of addressing social problems, combining commercial strategies with the pursuit of social and environmental goals.
Joint Venture
A business arrangement where two or more parties agree to pool their resources for a specific task or venture, sharing both profits and risks.
Risks And Benefits
The potential negative and positive outcomes associated with any action or decision.
Principal Business Activities
The main commercial functions or operations that a company engages in to generate its revenues.
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